Bronze CMA Award for Brand Building: Social Causes
It’s been quite a different summer for all of us this year, and right now, many parents are making tough decisions about schooling for their kids – their future and their health has never been more of a concern.
This month, we’re empowering the children and youth across Canada in light of International Youth Day.
Here at CCHF, we believe in doing what’s right for kids and youth so they can live their healthiest, most fulfilling lives. This is especially important now considering COVID’s impact on kids.
In light of International Youth Day, our member hospital foundations are quickly learning how kids are being affected differently right now. For example, SickKids is working on incredibly important and relevant research that includes the study of “real-time monitoring of disaster-related mental health impact of COVID-19 on Canadian children, youth and families” to better understand how the increase or decrease of sleep and screen time can effect the family dynamic. Additional studies include the examination of “virtual-care interventions” and their effectiveness during a time when telehealth is heavily relied upon.
Learn more about how SickKids Centre for Brain & Mental Health funds research into COVID-19-related child and youth mental health and brain.
Another example is showcased at Jim Pattison Children’s Hospital. They are on the forefront of helping children and youth beat the odds and stay healthy during a time of crisis and uncertainty. They’re in development of a new app designed to help caregivers of children and adolescents with mental health disorders. This app is designed to assist caregivers at a very stressful time since caregivers often experience “a higher level of depressive and anxiety symptoms, adverse physical health, and decreased quality of life”. Their reports also state that their cared for children often reflect the mental health of their caregivers, which makes resources like this app all the more necessary.
Our Champions from Jim Pattison Children’s Hospital Foundation and SickKids Foundation know a thing or two about the power of empowering youth, and how their lives have changed drastically due to donor support. Gregory has a rare diseases called Crouzon Syndrome that affects the growth of the bones in his skull. With all the surgeries and hospital visits Gregory has gone through throughout his childhood, he has taken it all in stride, choosing to “move on” and making the best with what he has.
Torrie was diagnosed for Thrombotic Thrombocytopenic Purpura (TTP) Autoimmune Blood Disease at just nine years old. Learn more about her incredible story and how she stays determined to help kids across Canada just like her.
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