Bronze CMA Award for Brand Building: Social Causes
If 2020 has taught us anything, it’s that we should expect the unexpected. Without warning, life can be flipped upside down and everything can change. This is especially true for parents who have experienced a sudden or urgent change in their child’s health or those that require emergency care. Within an instant, the only focus for those parents is the safety and health of their kid.
Children’s hospitals need to be ready to provide treatment and services for these situations at any given moment. On the daily, doctors, nurses, child life specialists, mental health professionals, and other health care providers see situations where their services are needed urgently. Donor support makes this a reality, and has saved millions of lives.
For example, kids with undiagnosed cardiology issues may suddenly require emergency care. With World Stroke Day on October 29, it’s important to remember that a “stroke can happen at any point in a person’s lifetime” including during infancy and childhood. In fact, Heart & Stroke states that “if children are quite young when they have a stroke, the extent of their deficits may not become apparent until they are older”. Learn more about how strokes and heart conditions affect kids differently: https://www.heartandstroke.ca/stroke/what-is-stroke/stroke-in-children.
With support from our partners, we can help improve treatment, rehab services, testing and research to keep kids healthy and safe.
Strokes and heart complications don’t only apply to adults and the elderly, kids experience these health issues too. Two years ago our Child Champion from Alberta, Sydnee, was diagnosed with a serious heart condition and underwent surgery in Edmonton. While the operation to correct her heart was successful, when Sydnee woke up, she couldn’t speak, read or even recognize letters of the alphabet.
Sign up for our newsletterJoin