A win for communities and for your organization
You’ll be seen as a socially responsible, caring company, which will help you build your brand and stand out from your competitors.
85% of consumers have a more positive image of a product or company when it supports a charity they care about.
You’ll build your business.
94% of consumers are more likely to trust a company that supports social or environmental issues.
You’ll attract new customers and retain them for the long term.
70% of consumers say it’s important for brands to take a stand on social issues, and the percentage is even higher for younger generations: 75% of Gen Z and 80% of Millennials.
WAYS TO PARTNER
In-Store Fundraising
When it comes to charitable donations, Canadian consumers say that they prefer simple & convenient donation methods. Point-of-sale giving is a preferred method for consumers to give making the opportunity for companies to leverage their customers to support an important cause.
Cause Marketing
Nearly 60% of consumers will pay more for your product if some of the proceeds go to charity. Giving a percentage of the proceeds from your product or campaign differentiates you from your competitions and makes a difference in what you and your customers care about.
Employee Engagement
93% of employees believe companies must lead with purpose, and 90% of employees who work at companies with a strong sense of purpose say they’re more inspired, motivated, and loyal. Employee giving activities include workplace giving days, events, corporate fundraising matches, and special team challenges.
How Partnerships Work
One partnership, many connections
For leading national organizations looking to invest in the communities where their customers and employees live, Canada’s Children’s Hospital Foundations is a valuable strategic partner – a single point of contact for all 13 children’s hospital foundations across the country.
Overall, most Canadians say “yes” when asked to support causes focused on children’s health.
