Bronze CMA Award for Brand Building: Social Causes
Across Canada, communities are doing their part in honor of Childhood Cancer Awareness Month. We’re celebrating both our achievements thus far and the roads ahead of that we have yet to reach.
Every year, the Pediatric Oncology Group of Ontario (POGO) joins forces with partners – hospitals, families, survivors, donors, government, nonprofits – and others – in recognizing what it means to champion childhood cancer care. The efforts of our partners and donors, which goes towards life-saving research, is making a real difference in the lives of children. POGO states that research is “leading to new therapies and better outcomes, Ontario’s children are living longer.” Remember, “childhood cancer awareness does not stop in September”.*
Our 13 children’s hospitals provide the right care, are doing research to find cures and treatments, and provide healing spaces for kids who are battling cancer today. Across the network, we are recognizing the important role local support, partners and donors play in helping kids heal.
For Childhood Cancer Awareness Month, we are highlighting some revolutionary programs across the network at our children’s hospitals. Montreal Children’s Hospital Foundation recognizes that brain tumors are the leading cause of cancer-related deaths in children, and is conducting ground-breaking research to help Canada’s kids. With the help of several other children’s hospitals and health institutes, they identified “cellular origins of pediatric brain tumors” during early brain development.
Our 2020 Champion Child Alexe is fighting her own battle with cancer, specifically Ewing’s Sarcoma. She was diagnosed in April 2014 at the age of 11, which led to chemotherapy treatments, radiotherapy and a stem cell transplant while being hospitalized every two to three weeks.
* – Pediatric Oncology Group of Ontario
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