Bronze CMA Award for Brand Building: Social Causes
Right now, it can feel like everything is changing at a rapid pace.
For over 3 months now, many of us have made changes at home to adapt to new social norms and protect ourselves and our families. Now, as we slowly move back into regular life and businesses begin to re-open, we’ll be changing routines once again.
Although our lives may soon start to look like it did prior to COVID-19, it’s important to remember that there are many children across Canada who’s circumstances and health are changing rapidly – they are still looking for stability and protection.
This includes those children whose lives are dependent on the care of children’s hospitals across Canada. This also includes children and families who are continuously receiving news of another required surgery – which our featured Champion Quinn (below) is very familiar with.
To acknowledge those children who are used to turbulent times, we’re recognizing two relevant occasions this month – World Blood Donor Day (June 14th) and Spina Bifida Awareness Month.
Did you know Spina Bifida is the #1 physically disabling birth defect in newborns? Or, that a single blood donation can save up to three lives?
Spina Bifida Awareness Month is led by the Spina Bifida and Hydrocephalus Association of Canada, and aims to educate the masses on facts like the previously mentioned. The World Health Organization’s (WHO) World Blood Donor Day reminds us that while we are still in a pandemic, there are many patients who rely on your blood donations to stay alive. Read more about Spina Bifida here and learn what you can do throughout the year to donate blood here.
We also want to acknowledge #BlackLivesMatter and Pride Month – our organization stresses the importance of inclusiveness, and the support for all kids of all identities. Every life deserves respect.
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